A full-stadium takeover bringing cinematic storytelling to the NFL stage.
For the 2025 NFL season, The Agency RE partnered with The Fifty to deliver a complete stadium integration at Bank of America Stadium, home of the Carolina Panthers.
The initiative transformed every digital surface of the venue, extending The Agency’s creative reach from the Jumbotron to the lower ribbon boards. The campaign featured “Beyond Great Moments,” an exclusive in-game feature film, as well as a promotional partnership video with The Fifty. Dynamic animations and branded placements were created across all primary stadium assets, including meter boards, concourse displays, and the L-Bar broadcast system.
Services
Date
Jun 2025
Client
The Agency Charlotte
Project
Carolina Panthers Stadium
Industry
Sports Entertainment
Timeline
2 Months
Jumbotron Q1
Mauricio + Jumbotron
Jumbotron Feature
High-energy motion content designed to pulse with the pace of the game.
The Jumbotron creative delivered dynamic visual filler throughout gameplay - bold motion graphics, rhythmic transitions, and branded textures that amplified stadium energy. Built for impact and repetition, the visuals reinforced The Agency’s presence through movement, color, and momentum rather than narrative storytelling.
Meter Board
Partners
Upper/Lower Ribbons
Lower Ribbon
Lower Ribbon Boards
Dynamic field-level motion that framed the game with continuous brand energy.
Spanning the perimeter of the lower bowl, the ribbon board content used bold motion graphics and adaptive pacing to keep The Agency’s presence alive throughout each quarter. The design system translated seamlessly from static identity to motion environment, maintaining clarity, contrast, and visual impact under stadium lighting.
Jumbotron Q2
Tunnel
Jumbotron + Ribbons
Roar Box
Roar Box Displays
Immersive end-zone visuals that echoed the energy of the field.
Positioned within the stadium’s Roar Boxes, these high-motion animations amplified pivotal game moments through light, rhythm, and movement. Each sequence was designed to react to gameplay intensity, merging The Agency’s brand language with the pulse of the crowd.
Jumbotron Q3
L-Bar
L-Bar Stadium TVs
Branded motion integrated into the rhythm of the broadcast environment.
Displayed across concourse and hospitality screens, the L-Bar content extended The Agency’s identity into the televised experience. Designed within the broadcast frame, each animation balanced movement and negative space to keep messaging legible alongside live game feeds.
Jumbotron Q4
Partnership Activation
Unit Still
Unit Still
Flagship Video
A fast-cut, cinematic piece built to match the energy of live football.
Produced in partnership with The Fifty and filmed by Skycam Digital, the flagship video served as the visual anchor for the Carolina Panthers stadium integration. As art director, I guided tone, pacing, and design alignment, ensuring the piece felt both elevated and explosive. Blending branded motion, on-field footage, and rhythmic editing, the film captured The Agency’s creative spirit in its purest form.
A full-stadium takeover bringing cinematic storytelling to the NFL stage.
A full-stadium takeover bringing cinematic storytelling to the NFL stage.
For the 2025 NFL season, The Agency RE partnered with The Fifty to deliver a complete stadium integration at Bank of America Stadium, home of the Carolina Panthers.
The initiative transformed every digital surface of the venue, extending The Agency’s creative reach from the Jumbotron to the lower ribbon boards. The campaign featured “Beyond Great Moments,” an exclusive in-game feature film, as well as a promotional partnership video with The Fifty. Dynamic animations and branded placements were created across all primary stadium assets, including meter boards, concourse displays, and the L-Bar broadcast system.
Services
Date
Jun 2025
Date
Jun 2025
Client
The Agency Charlotte
Client
The Agency Charlotte
Project
Carolina Panthers Stadium
Project
Carolina Panthers Stadium
Industry
Sports Entertainment
Industry
Sports Entertainment
Timeline
2 Months
Timeline
2 Months
Jumbotron Q1
Mauricio + Jumbotron
Jumbotron Feature
Jumbotron Feature
High-energy motion content designed to pulse with the pace of the game.
The Jumbotron creative delivered dynamic visual filler throughout gameplay - bold motion graphics, rhythmic transitions, and branded textures that amplified stadium energy. Built for impact and repetition, the visuals reinforced The Agency’s presence through movement, color, and momentum rather than narrative storytelling.
The Jumbotron creative delivered dynamic visual filler throughout gameplay - bold motion graphics, rhythmic transitions, and branded textures that amplified stadium energy. Built for impact and repetition, the visuals reinforced The Agency’s presence through movement, color, and momentum rather than narrative storytelling.
Meter Board
Partners
Upper/Lower Ribbons
Lower Ribbon
Lower Ribbon Boards
Lower Ribbon Boards
Dynamic field-level motion that framed the game with continuous brand energy.
Spanning the perimeter of the lower bowl, the ribbon board content used bold motion graphics and adaptive pacing to keep The Agency’s presence alive throughout each quarter. The design system translated seamlessly from static identity to motion environment, maintaining clarity, contrast, and visual impact under stadium lighting.
Spanning the perimeter of the lower bowl, the ribbon board content used bold motion graphics and adaptive pacing to keep The Agency’s presence alive throughout each quarter. The design system translated seamlessly from static identity to motion environment, maintaining clarity, contrast, and visual impact under stadium lighting.
Jumbotron Q2
Tunnel
Jumbotron + Ribbons
Roar Box
Roar Box Displays
Roar Box Displays
Immersive end-zone visuals that echoed the energy of the field.
Positioned within the stadium’s Roar Boxes, these high-motion animations amplified pivotal game moments through light, rhythm, and movement. Each sequence was designed to react to gameplay intensity, merging The Agency’s brand language with the pulse of the crowd.
Positioned within the stadium’s Roar Boxes, these high-motion animations amplified pivotal game moments through light, rhythm, and movement. Each sequence was designed to react to gameplay intensity, merging The Agency’s brand language with the pulse of the crowd.
Jumbotron Q3
L-Bar
L-Bar Stadium TVs
L-Bar Stadium TVs
Branded motion integrated into the rhythm of the broadcast environment.
Displayed across concourse and hospitality screens, the L-Bar content extended The Agency’s identity into the televised experience. Designed within the broadcast frame, each animation balanced movement and negative space to keep messaging legible alongside live game feeds.
Displayed across concourse and hospitality screens, the L-Bar content extended The Agency’s identity into the televised experience. Designed within the broadcast frame, each animation balanced movement and negative space to keep messaging legible alongside live game feeds.
Jumbotron Q4
Partnership Activation
Unit Still
Unit Still
Flagship Video
Flagship Video
A fast-cut, cinematic piece built to match the energy of live football.
Produced in partnership with The Fifty and filmed by Skycam Digital, the flagship video served as the visual anchor for the Carolina Panthers stadium integration. As art director, I guided tone, pacing, and design alignment, ensuring the piece felt both elevated and explosive. Blending branded motion, on-field footage, and rhythmic editing, the film captured The Agency’s creative spirit in its purest form.
Produced in partnership with The Fifty and filmed by Skycam Digital, the flagship video served as the visual anchor for the Carolina Panthers stadium integration. As art director, I guided tone, pacing, and design alignment, ensuring the piece felt both elevated and explosive. Blending branded motion, on-field footage, and rhythmic editing, the film captured The Agency’s creative spirit in its purest form.
A full-stadium takeover bringing cinematic storytelling to the NFL stage.
A full-stadium takeover bringing cinematic storytelling to the NFL stage.
For the 2025 NFL season, The Agency RE partnered with The Fifty to deliver a complete stadium integration at Bank of America Stadium, home of the Carolina Panthers.
The initiative transformed every digital surface of the venue, extending The Agency’s creative reach from the Jumbotron to the lower ribbon boards. The campaign featured “Beyond Great Moments,” an exclusive in-game feature film, as well as a promotional partnership video with The Fifty. Dynamic animations and branded placements were created across all primary stadium assets, including meter boards, concourse displays, and the L-Bar broadcast system.
Services
Date
Jun 2025
Date
Jun 2025
Client
The Agency Charlotte
Client
The Agency Charlotte
Project
Carolina Panthers Stadium
Project
Carolina Panthers Stadium
Industry
Sports Entertainment
Industry
Sports Entertainment
Timeline
2 Months
Timeline
2 Months
Jumbotron Q1
Mauricio + Jumbotron
Jumbotron Feature
Jumbotron Feature
High-energy motion content designed to pulse with the pace of the game.
The Jumbotron creative delivered dynamic visual filler throughout gameplay - bold motion graphics, rhythmic transitions, and branded textures that amplified stadium energy. Built for impact and repetition, the visuals reinforced The Agency’s presence through movement, color, and momentum rather than narrative storytelling.
The Jumbotron creative delivered dynamic visual filler throughout gameplay - bold motion graphics, rhythmic transitions, and branded textures that amplified stadium energy. Built for impact and repetition, the visuals reinforced The Agency’s presence through movement, color, and momentum rather than narrative storytelling.
Meter Board
Partners
Upper/Lower Ribbons
Lower Ribbon
Lower Ribbon Boards
Lower Ribbon Boards
Dynamic field-level motion that framed the game with continuous brand energy.
Spanning the perimeter of the lower bowl, the ribbon board content used bold motion graphics and adaptive pacing to keep The Agency’s presence alive throughout each quarter. The design system translated seamlessly from static identity to motion environment, maintaining clarity, contrast, and visual impact under stadium lighting.
Spanning the perimeter of the lower bowl, the ribbon board content used bold motion graphics and adaptive pacing to keep The Agency’s presence alive throughout each quarter. The design system translated seamlessly from static identity to motion environment, maintaining clarity, contrast, and visual impact under stadium lighting.
Jumbotron Q2
Tunnel
Jumbotron + Ribbons
Roar Box
Roar Box Displays
Roar Box Displays
Immersive end-zone visuals that echoed the energy of the field.
Positioned within the stadium’s Roar Boxes, these high-motion animations amplified pivotal game moments through light, rhythm, and movement. Each sequence was designed to react to gameplay intensity, merging The Agency’s brand language with the pulse of the crowd.
Positioned within the stadium’s Roar Boxes, these high-motion animations amplified pivotal game moments through light, rhythm, and movement. Each sequence was designed to react to gameplay intensity, merging The Agency’s brand language with the pulse of the crowd.
Jumbotron Q3
L-Bar
L-Bar Stadium TVs
L-Bar Stadium TVs
Branded motion integrated into the rhythm of the broadcast environment.
Displayed across concourse and hospitality screens, the L-Bar content extended The Agency’s identity into the televised experience. Designed within the broadcast frame, each animation balanced movement and negative space to keep messaging legible alongside live game feeds.
Displayed across concourse and hospitality screens, the L-Bar content extended The Agency’s identity into the televised experience. Designed within the broadcast frame, each animation balanced movement and negative space to keep messaging legible alongside live game feeds.
Jumbotron Q4
Partnership Activation
Unit Still
Unit Still
Flagship Video
Flagship Video
A fast-cut, cinematic piece built to match the energy of live football.
Produced in partnership with The Fifty and filmed by Skycam Digital, the flagship video served as the visual anchor for the Carolina Panthers stadium integration. As art director, I guided tone, pacing, and design alignment, ensuring the piece felt both elevated and explosive. Blending branded motion, on-field footage, and rhythmic editing, the film captured The Agency’s creative spirit in its purest form.
Produced in partnership with The Fifty and filmed by Skycam Digital, the flagship video served as the visual anchor for the Carolina Panthers stadium integration. As art director, I guided tone, pacing, and design alignment, ensuring the piece felt both elevated and explosive. Blending branded motion, on-field footage, and rhythmic editing, the film captured The Agency’s creative spirit in its purest form.