A new wave of agents shaping the future of luxury real estate.
The Next Generation of Real Estate campaign celebrates the visionary leadership and innovative spirit at The Agency RE.
Set against the backdrop of prominent global regions, the challenge was to evolve the brand’s presence beyond property and toward people, culture, and community. We built a campaign that captured authenticity through cinematic storytelling and refined design.
Services
Date
Jul 2025
Client
The Agency RE
Project
The Next Generation
Industry
Real Estate
Timeline
4 Months
Gabriella Michin
Variable Logos
Logo Design
Across The Agency’s global network, each region contributes its own expression of the brand. The campaign brought these identities together under a unified visual system that highlights their character while reinforcing a shared language.
Every region carried the same mark: a symbol of shared identity across a growing global network. The result is a visual language that feels consistent yet expansive, reflecting a culture built on collaboration and reach.
Jed Lewin
Ashlie Roberson
Photography
A series celebrating the next generation with authentic, grounded, and unmistakably human portraits.
Each image captures The Agency’s agents in their own element, trading polish for presence. Shot on set against raw textures and warm tones, the photography balances sophistication with ease, giving a face to the people redefining real estate today.
Social Media
Magazine Ads
Tone
The campaign spoke the way real people do. With warmth, precision, and just enough confidence to earn attention.
The writing wasn’t meant to impress. It was meant to connect. Each headline revealed a truth about the agent behind it: their rhythm, their charm, their expertise. Then, we tied it back to the collective story of The Agency. In place of generic real estate language, we used restraint: short lines, clear structure, and an honesty that made the work feel human.
IG Story
Wild Posting
Print Media & Distribution
From glossy spreads to brick walls, the campaign met people where they already lived their lives.
Ads ran in Architectural Digest, placing The Agency alongside the very spaces it helps create. Beyond print, the campaign spilled into the streets, wheat-pasted across New York in the same neighborhoods our agents call home. This blend of high-touch and street-level storytelling gave the work duality: refined enough for design aficionados, approachable enough to stop a passerby mid-stride.
Architectural Digest
Bifold Brochure
IG Story
Swag Store
Merch & Swag
The brand left the page and stepped into the world.
To extend the campaign beyond listings and luxury, we built The Next Gen shop. A collection of apparel and objects designed to live like the people they represent. Worn in offices, open houses, and on the street, the merch turned a marketing campaign into a culture.
Candles
Hats
Patches
Sweaters
Flagship Video
Unit Still
Unit Still
Flagship Video
A look at the future of real estate through the people shaping it.
The flagship film for The Next Generation campaign captures the energy, innovation, and leadership driving The Agency RE forward. Filmed across New York City, it blends documentary-style interviews with cinematic motion to celebrate the agents, ideas, and values redefining what modern real estate can be.
A new wave of agents shaping the future of luxury real estate.
A new wave of agents shaping the future of luxury real estate.
The Next Generation of Real Estate campaign celebrates the visionary leadership and innovative spirit at The Agency RE.
Set against the backdrop of prominent global regions, the challenge was to evolve the brand’s presence beyond property and toward people, culture, and community. We built a campaign that captured authenticity through cinematic storytelling and refined design.
Services
Date
Jul 2025
Date
Jul 2025
Client
The Agency RE
Client
The Agency RE
Project
The Next Generation
Project
The Next Generation
Industry
Real Estate
Industry
Real Estate
Timeline
4 Months
Timeline
4 Months
Gabriella Michin
Variable Logos
Logo Design
Logo Design
Across The Agency’s global network, each region contributes its own expression of the brand. The campaign brought these identities together under a unified visual system that highlights their character while reinforcing a shared language.
Every region carried the same mark: a symbol of shared identity across a growing global network. The result is a visual language that feels consistent yet expansive, reflecting a culture built on collaboration and reach.
Every region carried the same mark: a symbol of shared identity across a growing global network. The result is a visual language that feels consistent yet expansive, reflecting a culture built on collaboration and reach.
Jed Lewin
Ashlie Roberson
Photography
Photography
A series celebrating the next generation with authentic, grounded, and unmistakably human portraits.
Each image captures The Agency’s agents in their own element, trading polish for presence. Shot on set against raw textures and warm tones, the photography balances sophistication with ease, giving a face to the people redefining real estate today.
Each image captures The Agency’s agents in their own element, trading polish for presence. Shot on set against raw textures and warm tones, the photography balances sophistication with ease, giving a face to the people redefining real estate today.
Social Media
Magazine Ads
Tone
Tone
The campaign spoke the way real people do. With warmth, precision, and just enough confidence to earn attention.
The writing wasn’t meant to impress. It was meant to connect. Each headline revealed a truth about the agent behind it: their rhythm, their charm, their expertise. Then, we tied it back to the collective story of The Agency. In place of generic real estate language, we used restraint: short lines, clear structure, and an honesty that made the work feel human.
The writing wasn’t meant to impress. It was meant to connect. Each headline revealed a truth about the agent behind it: their rhythm, their charm, their expertise. Then, we tied it back to the collective story of The Agency. In place of generic real estate language, we used restraint: short lines, clear structure, and an honesty that made the work feel human.
IG Story
Wild Posting
Print Media & Distribution
Print Media & Distribution
From glossy spreads to brick walls, the campaign met people where they already lived their lives.
Ads ran in Architectural Digest, placing The Agency alongside the very spaces it helps create. Beyond print, the campaign spilled into the streets, wheat-pasted across New York in the same neighborhoods our agents call home. This blend of high-touch and street-level storytelling gave the work duality: refined enough for design aficionados, approachable enough to stop a passerby mid-stride.
Ads ran in Architectural Digest, placing The Agency alongside the very spaces it helps create. Beyond print, the campaign spilled into the streets, wheat-pasted across New York in the same neighborhoods our agents call home. This blend of high-touch and street-level storytelling gave the work duality: refined enough for design aficionados, approachable enough to stop a passerby mid-stride.
Architectural Digest
Bifold Brochure
IG Story
Swag Store
Merch & Swag
Merch & Swag
The brand left the page and stepped into the world.
To extend the campaign beyond listings and luxury, we built The Next Gen shop. A collection of apparel and objects designed to live like the people they represent. Worn in offices, open houses, and on the street, the merch turned a marketing campaign into a culture.
To extend the campaign beyond listings and luxury, we built The Next Gen shop. A collection of apparel and objects designed to live like the people they represent. Worn in offices, open houses, and on the street, the merch turned a marketing campaign into a culture.
Candles
Hats
Patches
Sweaters
Flagship Video
Unit Still
Unit Still
Flagship Video
Flagship Video
A look at the future of real estate through the people shaping it.
The flagship film for The Next Generation campaign captures the energy, innovation, and leadership driving The Agency RE forward. Filmed across New York City, it blends documentary-style interviews with cinematic motion to celebrate the agents, ideas, and values redefining what modern real estate can be.
The flagship film for The Next Generation campaign captures the energy, innovation, and leadership driving The Agency RE forward. Filmed across New York City, it blends documentary-style interviews with cinematic motion to celebrate the agents, ideas, and values redefining what modern real estate can be.
A new wave of agents shaping the future of luxury real estate.
A new wave of agents shaping the future of luxury real estate.
The Next Generation of Real Estate campaign celebrates the visionary leadership and innovative spirit at The Agency RE.
Set against the backdrop of prominent global regions, the challenge was to evolve the brand’s presence beyond property and toward people, culture, and community. We built a campaign that captured authenticity through cinematic storytelling and refined design.
Services
Date
Jul 2025
Date
Jul 2025
Client
The Agency RE
Client
The Agency RE
Project
The Next Generation
Project
The Next Generation
Industry
Real Estate
Industry
Real Estate
Timeline
4 Months
Timeline
4 Months
Gabriella Michin
Variable Logos
Logo Design
Logo Design
Across The Agency’s global network, each region contributes its own expression of the brand. The campaign brought these identities together under a unified visual system that highlights their character while reinforcing a shared language.
Every region carried the same mark: a symbol of shared identity across a growing global network. The result is a visual language that feels consistent yet expansive, reflecting a culture built on collaboration and reach.
Every region carried the same mark: a symbol of shared identity across a growing global network. The result is a visual language that feels consistent yet expansive, reflecting a culture built on collaboration and reach.
Jed Lewin
Ashlie Roberson
Photography
Photography
A series celebrating the next generation with authentic, grounded, and unmistakably human portraits.
Each image captures The Agency’s agents in their own element, trading polish for presence. Shot on set against raw textures and warm tones, the photography balances sophistication with ease, giving a face to the people redefining real estate today.
Each image captures The Agency’s agents in their own element, trading polish for presence. Shot on set against raw textures and warm tones, the photography balances sophistication with ease, giving a face to the people redefining real estate today.
Social Media
Magazine Ads
Tone
Tone
The campaign spoke the way real people do. With warmth, precision, and just enough confidence to earn attention.
The writing wasn’t meant to impress. It was meant to connect. Each headline revealed a truth about the agent behind it: their rhythm, their charm, their expertise. Then, we tied it back to the collective story of The Agency. In place of generic real estate language, we used restraint: short lines, clear structure, and an honesty that made the work feel human.
The writing wasn’t meant to impress. It was meant to connect. Each headline revealed a truth about the agent behind it: their rhythm, their charm, their expertise. Then, we tied it back to the collective story of The Agency. In place of generic real estate language, we used restraint: short lines, clear structure, and an honesty that made the work feel human.
IG Story
Wild Posting
Print Media & Distribution
Print Media & Distribution
From glossy spreads to brick walls, the campaign met people where they already lived their lives.
Ads ran in Architectural Digest, placing The Agency alongside the very spaces it helps create. Beyond print, the campaign spilled into the streets, wheat-pasted across New York in the same neighborhoods our agents call home. This blend of high-touch and street-level storytelling gave the work duality: refined enough for design aficionados, approachable enough to stop a passerby mid-stride.
Ads ran in Architectural Digest, placing The Agency alongside the very spaces it helps create. Beyond print, the campaign spilled into the streets, wheat-pasted across New York in the same neighborhoods our agents call home. This blend of high-touch and street-level storytelling gave the work duality: refined enough for design aficionados, approachable enough to stop a passerby mid-stride.
Architectural Digest
Bifold Brochure
IG Story
Swag Store
Merch & Swag
Merch & Swag
The brand left the page and stepped into the world.
To extend the campaign beyond listings and luxury, we built The Next Gen shop. A collection of apparel and objects designed to live like the people they represent. Worn in offices, open houses, and on the street, the merch turned a marketing campaign into a culture.
To extend the campaign beyond listings and luxury, we built The Next Gen shop. A collection of apparel and objects designed to live like the people they represent. Worn in offices, open houses, and on the street, the merch turned a marketing campaign into a culture.
Candles
Hats
Patches
Sweaters
Flagship Video
Unit Still
Unit Still
Flagship Video
Flagship Video
A look at the future of real estate through the people shaping it.
The flagship film for The Next Generation campaign captures the energy, innovation, and leadership driving The Agency RE forward. Filmed across New York City, it blends documentary-style interviews with cinematic motion to celebrate the agents, ideas, and values redefining what modern real estate can be.
The flagship film for The Next Generation campaign captures the energy, innovation, and leadership driving The Agency RE forward. Filmed across New York City, it blends documentary-style interviews with cinematic motion to celebrate the agents, ideas, and values redefining what modern real estate can be.