Blending luxury and technology for a new kind of brokerage.
Triplemint’s modern brokerage needed a brand that balanced technological innovation with the warmth of human service.
Triplemint was reshaping how people buy and sell homes, combining data, design, and service into a smarter real estate experience. The challenge was to elevate the brand’s sophistication without losing its human touch. We built a visual language that pairs precision with warmth, inspired by the duality of technology and trust. The result is a brand that feels modern, elevated, and unmistakably personal.
Services
Date
Mar 2022
Client
David Walker, Founder & CEO
Project
Triplemint
Industry
Real Estate
Timeline
6 Months
Logo Treatment
Ideation
Exploration
Over six months, working alongside focus groups that included marketing experts and real estate consultants, the brand identity was distilled into three key themes: Tech-driven, Heartwarming, and Rebellious.
“Tech-driven” emphasized the company’s data-first approach, “Heartwarming” showcased its boutique, client-focused service, and “Rebellious” conveyed its innovative, non-traditional approach to real estate. After testing various concepts with focus groups and refining based on feedback, the result was a luxury brand identity that effectively merged these elements.
Typeface System
Typeface Hierarchy
Typography
When selecting the fonts for Triplemint’s brand identity, versatility and uniqueness were key considerations alongside a luxury aesthetic that reflected the company’s boutique, tech-driven personality.
Prata, with its sharp serifs and organic teardrops, was chosen for its striking contrast and refined curves, ensuring optimal visibility across various display sizes. Lato, a sans serif typeface with classical proportions, brings harmony and elegance, offering a sleek yet warm feel that balances stability with approachability—perfectly aligning with the brand’s tone and personality.
Color Palette System
Color Palette
After extensive research, testing, and adaptation, a four-color palette was selected to reflect sophistication, luxury, and evolution while staying true to the brand’s roots.
Through focus groups and design research, richer tones were identified as essential. The final palette features deep green and heather gray, symbolizing elegance, prosperity, and the connection between growth and tradition. Watercolor and illustration were added as complimentary features, influenced by natural artistry, and conveying a transparent, sincere approach to real estate, embodying the brand’s role as curators of luxury, comfort, and happiness.
Mood [Primary Bedroom]
Listing Presentation
Aesthetic
The new brand elements were thoughtfully crafted to stand strong on their own while offering versatility and reinforcing the unique strengths of Triplemint’s agents.
The circle, a key anchor in the branding, symbolized balance, integrity, and protection, reflecting the company’s commitment to supporting both agents and clients. The traces, inspired by metro system maps, represented progress and evolution, guiding the brand from Point A to Point B and merging sophistication with approachability.
Mood [Kitchen]
Watercolor Treatment
Watercolor Treatment
PR & Tools
Mood [Terrace]
Agent's Brand Guide
Brand Services
Mood [Living room]
Interior Illustration Treatment
Latest Projects
Blending luxury and technology for a new kind of brokerage.
Blending luxury and technology for a new kind of brokerage.
Triplemint’s modern brokerage needed a brand that balanced technological innovation with the warmth of human service.
Triplemint was reshaping how people buy and sell homes, combining data, design, and service into a smarter real estate experience. The challenge was to elevate the brand’s sophistication without losing its human touch. We built a visual language that pairs precision with warmth, inspired by the duality of technology and trust. The result is a brand that feels modern, elevated, and unmistakably personal.
Services
Date
Mar 2022
Date
Mar 2022
Client
David Walker, Founder & CEO
Client
David Walker, Founder & CEO
Project
Triplemint
Project
Triplemint
Industry
Real Estate
Industry
Real Estate
Timeline
6 Months
Timeline
6 Months
Logo Treatment
Ideation
Exploration
Exploration
Over six months, working alongside focus groups that included marketing experts and real estate consultants, the brand identity was distilled into three key themes: Tech-driven, Heartwarming, and Rebellious.
“Tech-driven” emphasized the company’s data-first approach, “Heartwarming” showcased its boutique, client-focused service, and “Rebellious” conveyed its innovative, non-traditional approach to real estate. After testing various concepts with focus groups and refining based on feedback, the result was a luxury brand identity that effectively merged these elements.
“Tech-driven” emphasized the company’s data-first approach, “Heartwarming” showcased its boutique, client-focused service, and “Rebellious” conveyed its innovative, non-traditional approach to real estate. After testing various concepts with focus groups and refining based on feedback, the result was a luxury brand identity that effectively merged these elements.
Typeface System
Typeface Hierarchy
Typography
Typography
When selecting the fonts for Triplemint’s brand identity, versatility and uniqueness were key considerations alongside a luxury aesthetic that reflected the company’s boutique, tech-driven personality.
Prata, with its sharp serifs and organic teardrops, was chosen for its striking contrast and refined curves, ensuring optimal visibility across various display sizes. Lato, a sans serif typeface with classical proportions, brings harmony and elegance, offering a sleek yet warm feel that balances stability with approachability—perfectly aligning with the brand’s tone and personality.
Prata, with its sharp serifs and organic teardrops, was chosen for its striking contrast and refined curves, ensuring optimal visibility across various display sizes. Lato, a sans serif typeface with classical proportions, brings harmony and elegance, offering a sleek yet warm feel that balances stability with approachability—perfectly aligning with the brand’s tone and personality.
Color Palette System
Color Palette
Color Palette
After extensive research, testing, and adaptation, a four-color palette was selected to reflect sophistication, luxury, and evolution while staying true to the brand’s roots.
Through focus groups and design research, richer tones were identified as essential. The final palette features deep green and heather gray, symbolizing elegance, prosperity, and the connection between growth and tradition. Watercolor and illustration were added as complimentary features, influenced by natural artistry, and conveying a transparent, sincere approach to real estate, embodying the brand’s role as curators of luxury, comfort, and happiness.
Through focus groups and design research, richer tones were identified as essential. The final palette features deep green and heather gray, symbolizing elegance, prosperity, and the connection between growth and tradition. Watercolor and illustration were added as complimentary features, influenced by natural artistry, and conveying a transparent, sincere approach to real estate, embodying the brand’s role as curators of luxury, comfort, and happiness.
Mood [Primary Bedroom]
Listing Presentation
Aesthetic
Aesthetic
The new brand elements were thoughtfully crafted to stand strong on their own while offering versatility and reinforcing the unique strengths of Triplemint’s agents.
The circle, a key anchor in the branding, symbolized balance, integrity, and protection, reflecting the company’s commitment to supporting both agents and clients. The traces, inspired by metro system maps, represented progress and evolution, guiding the brand from Point A to Point B and merging sophistication with approachability.
The circle, a key anchor in the branding, symbolized balance, integrity, and protection, reflecting the company’s commitment to supporting both agents and clients. The traces, inspired by metro system maps, represented progress and evolution, guiding the brand from Point A to Point B and merging sophistication with approachability.
Mood [Kitchen]
Watercolor Treatment
Watercolor Treatment
PR & Tools
Mood [Terrace]
Agent's Brand Guide
Brand Services
Mood [Living room]
Interior Illustration Treatment
Blending luxury and technology for a new kind of brokerage.
Blending luxury and technology for a new kind of brokerage.
Triplemint’s modern brokerage needed a brand that balanced technological innovation with the warmth of human service.
Triplemint was reshaping how people buy and sell homes, combining data, design, and service into a smarter real estate experience. The challenge was to elevate the brand’s sophistication without losing its human touch. We built a visual language that pairs precision with warmth, inspired by the duality of technology and trust. The result is a brand that feels modern, elevated, and unmistakably personal.
Services
Date
Mar 2022
Date
Mar 2022
Client
David Walker, Founder & CEO
Client
David Walker, Founder & CEO
Project
Triplemint
Project
Triplemint
Industry
Real Estate
Industry
Real Estate
Timeline
6 Months
Timeline
6 Months
Logo Treatment
Ideation
Exploration
Exploration
Over six months, working alongside focus groups that included marketing experts and real estate consultants, the brand identity was distilled into three key themes: Tech-driven, Heartwarming, and Rebellious.
“Tech-driven” emphasized the company’s data-first approach, “Heartwarming” showcased its boutique, client-focused service, and “Rebellious” conveyed its innovative, non-traditional approach to real estate. After testing various concepts with focus groups and refining based on feedback, the result was a luxury brand identity that effectively merged these elements.
“Tech-driven” emphasized the company’s data-first approach, “Heartwarming” showcased its boutique, client-focused service, and “Rebellious” conveyed its innovative, non-traditional approach to real estate. After testing various concepts with focus groups and refining based on feedback, the result was a luxury brand identity that effectively merged these elements.
Typeface System
Typeface Hierarchy
Typography
Typography
When selecting the fonts for Triplemint’s brand identity, versatility and uniqueness were key considerations alongside a luxury aesthetic that reflected the company’s boutique, tech-driven personality.
Prata, with its sharp serifs and organic teardrops, was chosen for its striking contrast and refined curves, ensuring optimal visibility across various display sizes. Lato, a sans serif typeface with classical proportions, brings harmony and elegance, offering a sleek yet warm feel that balances stability with approachability—perfectly aligning with the brand’s tone and personality.
Prata, with its sharp serifs and organic teardrops, was chosen for its striking contrast and refined curves, ensuring optimal visibility across various display sizes. Lato, a sans serif typeface with classical proportions, brings harmony and elegance, offering a sleek yet warm feel that balances stability with approachability—perfectly aligning with the brand’s tone and personality.
Color Palette System
Color Palette
Color Palette
After extensive research, testing, and adaptation, a four-color palette was selected to reflect sophistication, luxury, and evolution while staying true to the brand’s roots.
Through focus groups and design research, richer tones were identified as essential. The final palette features deep green and heather gray, symbolizing elegance, prosperity, and the connection between growth and tradition. Watercolor and illustration were added as complimentary features, influenced by natural artistry, and conveying a transparent, sincere approach to real estate, embodying the brand’s role as curators of luxury, comfort, and happiness.
Through focus groups and design research, richer tones were identified as essential. The final palette features deep green and heather gray, symbolizing elegance, prosperity, and the connection between growth and tradition. Watercolor and illustration were added as complimentary features, influenced by natural artistry, and conveying a transparent, sincere approach to real estate, embodying the brand’s role as curators of luxury, comfort, and happiness.
Mood [Primary Bedroom]
Listing Presentation
Aesthetic
Aesthetic
The new brand elements were thoughtfully crafted to stand strong on their own while offering versatility and reinforcing the unique strengths of Triplemint’s agents.
The circle, a key anchor in the branding, symbolized balance, integrity, and protection, reflecting the company’s commitment to supporting both agents and clients. The traces, inspired by metro system maps, represented progress and evolution, guiding the brand from Point A to Point B and merging sophistication with approachability.
The circle, a key anchor in the branding, symbolized balance, integrity, and protection, reflecting the company’s commitment to supporting both agents and clients. The traces, inspired by metro system maps, represented progress and evolution, guiding the brand from Point A to Point B and merging sophistication with approachability.
Mood [Kitchen]
Watercolor Treatment
Watercolor Treatment
PR & Tools
Mood [Terrace]
Agent's Brand Guide
Brand Services
Mood [Living room]
Interior Illustration Treatment
Latest Projects