A regional summit celebrating connection, collaboration, and design.

The Northeast Summer Soirée brought The Agencys East Coast network together through a refined seasonal identity and cohesive print system.

Developed as a relationship-driven gathering, the event design spanned invitations, name badges, agendas, signage, and bar menus. The seasonal identity was applied end-to-end across digital and print touchpoints. Hosted by The Agency New York, the summit invited agents and partners to connect, share, and enjoy a sunset celebration overlooking Sutton Tower.

Services

Event Identity
Print Collateral
Digital Campaign
Signage
Copywriting

Date

Jun 2025

Client

The Agency RE

Project

Summer Soirée

Industry

Real Estate

Timeline

1 Months

Summer Soirée

Drink Menu

Identity

A refined seasonal identity unified the event across print and environment.

A balanced palette, clear typographic hierarchy, and custom event wordmark were designed to scale seamlessly from small-format collateral to large-scale signage.

Mauricio Umansky + Agents

Sutton Tower Views

Invitation

Materials

Every touchpoint was designed for consistency, clarity, and care.

Digital materials included a custom Greenvelope invitation with integrated RSVP tracking and automated reminders. The print suite extended across badges, agendas, menus, signage, and regional maps, creating a seamless experience from inbox to event floor.

Name Tag

Mauricio Umanksy + Juliet Clapp

Rainy Hake Austin

Regional Map

Production

Execution balanced precision with practicality from planning to event day.

Invitations followed an optimized rollout, sent six weeks prior, with follow-ups at two weeks and three days. Print production was managed through BrandCo, and on-site quality control ensured color, legibility, and material integrity.

Sponsor Signage

Social Media Signage

Summer Soirée Toast

Blog

Agents

Agents

Reel

Reel

A visual recap capturing the energy, design, and connection behind the Summer Soirée.

From first arrivals to the final sunset gathering, the reel highlights the event’s refined atmosphere and sense of community.

A regional summit celebrating connection, collaboration, and design.

A regional summit celebrating connection, collaboration, and design.

The Northeast Summer Soirée brought The Agencys East Coast network together through a refined seasonal identity and cohesive print system.

Developed as a relationship-driven gathering, the event design spanned invitations, name badges, agendas, signage, and bar menus. The seasonal identity was applied end-to-end across digital and print touchpoints. Hosted by The Agency New York, the summit invited agents and partners to connect, share, and enjoy a sunset celebration overlooking Sutton Tower.

Services

Event Identity
Print Collateral
Digital Campaign
Signage
Copywriting

Date

Jun 2025

Date

Jun 2025

Client

The Agency RE

Client

The Agency RE

Project

Summer Soirée

Project

Summer Soirée

Industry

Real Estate

Industry

Real Estate

Timeline

1 Months

Timeline

1 Months

Summer Soirée

Drink Menu

Identity

Identity

A refined seasonal identity unified the event across print and environment.

A balanced palette, clear typographic hierarchy, and custom event wordmark were designed to scale seamlessly from small-format collateral to large-scale signage.

A balanced palette, clear typographic hierarchy, and custom event wordmark were designed to scale seamlessly from small-format collateral to large-scale signage.

Mauricio Umansky + Agents

Sutton Tower Views

Invitation

Materials

Materials

Every touchpoint was designed for consistency, clarity, and care.

Digital materials included a custom Greenvelope invitation with integrated RSVP tracking and automated reminders. The print suite extended across badges, agendas, menus, signage, and regional maps, creating a seamless experience from inbox to event floor.

Digital materials included a custom Greenvelope invitation with integrated RSVP tracking and automated reminders. The print suite extended across badges, agendas, menus, signage, and regional maps, creating a seamless experience from inbox to event floor.

Name Tag

Mauricio Umanksy + Juliet Clapp

Rainy Hake Austin

Regional Map

Production

Production

Execution balanced precision with practicality from planning to event day.

Invitations followed an optimized rollout, sent six weeks prior, with follow-ups at two weeks and three days. Print production was managed through BrandCo, and on-site quality control ensured color, legibility, and material integrity.

Invitations followed an optimized rollout, sent six weeks prior, with follow-ups at two weeks and three days. Print production was managed through BrandCo, and on-site quality control ensured color, legibility, and material integrity.

Sponsor Signage

Social Media Signage

Summer Soirée Toast

Blog

Agents

Agents

Reel

Reel

Reel

A visual recap capturing the energy, design, and connection behind the Summer Soirée.

From first arrivals to the final sunset gathering, the reel highlights the event’s refined atmosphere and sense of community.

From first arrivals to the final sunset gathering, the reel highlights the event’s refined atmosphere and sense of community.

A regional summit celebrating connection, collaboration, and design.

A regional summit celebrating connection, collaboration, and design.

The Northeast Summer Soirée brought The Agencys East Coast network together through a refined seasonal identity and cohesive print system.

Developed as a relationship-driven gathering, the event design spanned invitations, name badges, agendas, signage, and bar menus. The seasonal identity was applied end-to-end across digital and print touchpoints. Hosted by The Agency New York, the summit invited agents and partners to connect, share, and enjoy a sunset celebration overlooking Sutton Tower.

Services

Event Identity
Print Collateral
Digital Campaign
Signage
Copywriting

Date

Jun 2025

Date

Jun 2025

Client

The Agency RE

Client

The Agency RE

Project

Summer Soirée

Project

Summer Soirée

Industry

Real Estate

Industry

Real Estate

Timeline

1 Months

Timeline

1 Months

Summer Soirée

Drink Menu

Identity

Identity

A refined seasonal identity unified the event across print and environment.

A balanced palette, clear typographic hierarchy, and custom event wordmark were designed to scale seamlessly from small-format collateral to large-scale signage.

A balanced palette, clear typographic hierarchy, and custom event wordmark were designed to scale seamlessly from small-format collateral to large-scale signage.

Mauricio Umansky + Agents

Sutton Tower Views

Invitation

Materials

Materials

Every touchpoint was designed for consistency, clarity, and care.

Digital materials included a custom Greenvelope invitation with integrated RSVP tracking and automated reminders. The print suite extended across badges, agendas, menus, signage, and regional maps, creating a seamless experience from inbox to event floor.

Digital materials included a custom Greenvelope invitation with integrated RSVP tracking and automated reminders. The print suite extended across badges, agendas, menus, signage, and regional maps, creating a seamless experience from inbox to event floor.

Name Tag

Mauricio Umanksy + Juliet Clapp

Rainy Hake Austin

Regional Map

Production

Production

Execution balanced precision with practicality from planning to event day.

Invitations followed an optimized rollout, sent six weeks prior, with follow-ups at two weeks and three days. Print production was managed through BrandCo, and on-site quality control ensured color, legibility, and material integrity.

Invitations followed an optimized rollout, sent six weeks prior, with follow-ups at two weeks and three days. Print production was managed through BrandCo, and on-site quality control ensured color, legibility, and material integrity.

Sponsor Signage

Social Media Signage

Summer Soirée Toast

Blog

Agents

Agents

Reel

Reel

Reel

A visual recap capturing the energy, design, and connection behind the Summer Soirée.

From first arrivals to the final sunset gathering, the reel highlights the event’s refined atmosphere and sense of community.

From first arrivals to the final sunset gathering, the reel highlights the event’s refined atmosphere and sense of community.

matthewplaia@gmail.com

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matthewplaia@gmail.com

email copied

matthewplaia@gmail.com

email copied

Design is more than taste. Its about care.

Design is more than taste.

Its about care.

Design isnt about taste.

Its about care.